You have a website. People come to your website. You have people interested in a topic. Your goal is to get them wanting to learn more. Then follow-up with advanced training as an expert.
How do you start this? With a free email signup. This way, you can give some of your traffic an additional outlet for absorbing the information you have to offer.
Once you get started on the subscriber list, you’ll be in good shape. People need to get a grasp on the basics before they can become fully involved, so be sure to write your content in a manner to train your subscribers. The idea is to give people an introductory education so that you can start the relationship process. Once you have a relationship built, you are earning a position of trust.
If you can get someone interested in what you have to offer, then you can have their attention. The easiest way to get someone’s attention is to have them sign up to your email list. Once they are on your list, you can help them out. Just make sure to teach information that you found interesting as you were learning information in your field. If you’re already an expert then, hey, it’s easy to write content!
Once in a while, be sure to ask your subscribers for feedback. If you’re looking for new things to talk about, ask your subscribers. As long as you’ve been giving good content, subscribers will help you out.