The more visible you are, the more money your site will potentially make. The more people know about your site, the more they will remember you when search engines bring up the results. Increase website ranking of your site by ensuring that you do your best to serve your users. Do not focus on techniques that help you rank without ensuring that your site has good information and is on its way of becoming an authority site.
A good example is an e-commerce site that deals with cameras. You know that there are many brands of cameras out there. Instead of a straight sales pitch, why not do a good review of cameras from different manufacturers. Teach yourself how to be an authority in the field of photography and pass it on to your users. This is one good way to increase website ranking and increase your visibility so users will remember you and even bookmark you!
Google and other search engines put great value on sites that have a lot of good back and forth on information that is helpful. Help your site and you will see that the click through rates will increase. Getting on the first pages of search engine results is just the first step. You have to also make sure that it’s your site that people choose!