There is one easy trick to getting your own designer jewellery into the public eye. It’s not so much the designs or the materials. The competition is good and fast, and as a jewellery designer you are one in a million, and not necessarily in a good way. So what does it take to become a standout jewellery designer?
You need exposure through someone with a social clout. If you can get a celebrity to buy your jewellery, then you’re already a big step ahead of the crowd. Or so we thought.
There is a jewellery designer that I am aware of and her father who runs a fairly profitable amber business. A match made in heaven. As a supplier to collectors, her father has had a successful business relationship with a celebrity amber fanatic. One can joke that most celebrities have an addiction and as this celebrity was addicted to amber.
A few weeks ago he offered her the chance of turning a particularly nice set of blue amber chips into a necklace. Blue amber is an extremely rare and expensive coloration of Dominican amber, and our celebrity-amber-addict jumped at the chance.
Naturally the amber dealer turned to his daughter for the design who was extremely excited by the opportunity. It took her a few hours, but the final result was truly a beautiful piece of artwork.
Just recently the celebrity went on Letterman to talk about her new album, and tons of publicity shots of her overran the internet.
And yet the necklace was nowhere to be seen. She later wrote that she never wore much jewellery in interviews, but assured my my friend’s father that the piece was her favourite in her collection.
So what does it take to become a standout jewellery designer? Getting a celebrity to buy your jewellery is easy.
Getting them to actually wear it is the tricky part.